As best friends of 25 years, Anna and I became cofounders of Lure Lash in 2012 . Over the past several years we have established salons throughout N.J. Our goal has always been to create a company that helps women feel great about themselves. We are in the business of selling eyelash extensions and supporting Self Empowerment! The best part of our job is to see the transformation of each client after getting lash extensions for the first time.

The transition of our company from services to training classes and manufacturing high quality pro products was a natural progression. We want to share everything we have learned about this industry we love and contribute to the growth and success. Empowering you to pave the career path you’ve always wanted is our ultimate purpose.

Our company believes in producing high quality professional services/products and classes/training to guide you throughout your career development and success.

Our motto:

We can help you transform your career , one lash at a time!

Carmela and Anna

Lure Lash was born out of a desire to help others. Our products are developed by industry professionals, tested in real life situations, and proven best practices. By establishing relationships with our customers and partners, we strive to teach you what we have learned about the industry to further your knowledge and help you achieve your dreams